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The vision of American Rooftile Coatings (ARC) is to add value to homes covered with concrete rooftile, by restoring the fresh, attractive look of concrete rooftile. It also adds value through the use of Cooltile IR Coatings™ that reflect solar heat and save on air conditioning costs. This is achieved by using a proven refinishing process and by applying a five-coat, durable, polymeric membrane.